Hooked

Hooked
Subtitle: How to Build Habit-Forming Products
Authors:
Publisher: Penguin Books Ltd
EAN: 9780241184837
ISBN: 0241184835
Categories: Product Design | Abnormal Psychology | Cognition and Cognitive Psychology | Business Strategy | Business Innovation | E-commerce Business Aspects | Entrepreneurship | Research and |

In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & MatherWinner of best Marketing book in 800-CEO-READ Business Book Awards 2014'The book everyone in Silicon Valley is talking about' Boris Veldhuijzen van Zanten, founder of The Next WebWhy do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on co


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Pickabook Y N 10.94 2.99 GBP13.93 13.93

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