Category: market research


influence influence
The Psychology of Persuasion
Author: Robert B. Cialdini
Publisher: HarperCollins Publishers Inc
Format: Paperback
9780061241895, 006124189X
Popular Psychology


Hooked Hooked
How to Build Habit-Forming Products
Author: Nir Eyal
Publisher: Penguin Books Ltd
Format: Hardback
9780241184837, 0241184835
Research & Development Management


Blue Ocean Strategy, Expanded Edition Blue Ocean Strategy, Expanded Edition
How to Create Uncontested Market Space and Make the Competition Irrelevant
Author: Renee A. Mauborgne
Publisher: Harvard Business School Publishing
Format: Hardback
9781625274496, 1625274491
Business Strategy


How Brands Grow How Brands Grow
What Marketers Don't Know
Author: Byron Sharp
Publisher: Oxford University Press Australia
Format: Hardback
9780195573565, 0195573560
Sales & Marketing


Predictably Irrational, Revised and Expanded Edition Predictably Irrational, Revised and Expanded Edition
The Hidden Forces That Shape Our Decisions
Author: Dr Dan Ariely
Publisher: HarperCollins Publishers Inc
Format: Paperback
9780061353246, 0061353248
Economics , Economics ,


Crossing the Chasm, 3rd Edition Crossing the Chasm, 3rd Edition
Marketing and Selling Disruptive Products to Mainstream Customers
Author: Geoffrey A Moore
Publisher: HarperBusiness
Format: Paperback
9780062292988, 0062292986
Management & Management Techniques


All Marketers are Liars All Marketers are Liars
Author: Seth Godin
Publisher: Penguin Putnam Inc
Format: Paperback
9781591845331, 1591845335
Sales & Marketing


Contagious Contagious
Why Things Catch on
Author: Jonah Berger
Publisher: SIMON and SCHUSTER
Format: Paperback
9781451686586, 1451686587
Market Research


Stumbling on Happiness Stumbling on Happiness
Author: Daniel Gilbert
Publisher: Random House USA Inc
Format: Paperback
9781400077427, 1400077427
Cognition & Cognitive Psychology


Contagious Contagious
How to Build Word of Mouth in the Digital Age
Author: Jonah Berger
Publisher: Simon and Schuster Ltd
Format: Paperback
9781471111709, 1471111709
Sales & Marketing


Buyology Buyology
Truth and Lies about Why We Buy
Author: Martin Lindstrom
Publisher: Bantam Doubleday Dell Publishing Group Inc
Format: Paperback
9780385523899, 0385523890
Advertising


How Brands Grow: Part 2 How Brands Grow: Part 2
Emerging Markets, Services, Durables, New and Luxury Brands
Author: Byron Sharp
Publisher: Oxford University Press Australia
Format: Hardback
9780195596267, 0195596269
Sales & Marketing


Hacking Growth Hacking Growth
How Today's Fastest-Growing Companies Drive Breakout Success
Author: Morgan Brown
Publisher: Ebury Publishing
Format: Paperback
9780753545379, 0753545373
Advice On Careers & Achieving Success


The Thank You Economy The Thank You Economy
Author: Gary Vaynerchuk
Publisher: HarperCollins Publishers Inc
Format: Hardback
9780061914188, 0061914185
Customer Services


Why We Buy Why We Buy
Author: Underhill
Publisher: SIMON and SCHUSTER
Format: Paperback
9781416595243, 1416595244
Business Strategy


The Upside of Irrationality The Upside of Irrationality
The Unexpected Benefits of Defying Logic at Work and Home
Author: Dr Dan Ariely
Publisher: Harper
Format: Paperback
9780062086440, 0062086448
Probability & Statistics


Payoff Payoff
The Hidden Logic That Shapes Our Motivations
Author: Dan Ariely
Publisher: Simon and Schuster Ltd
Format: Hardback
9781471156076, 1471156079
Popular Psychology


Think Like a Freak Think Like a Freak
Secrets of the Rogue Economist
Author: Steven D. Levitt
Publisher: Penguin Books Ltd
Format: Paperback
9780141980072, 0141980079
Popular Psychology


Nudge Nudge
Improving Decisions About Health, Wealth, and Happiness
Author: Richard H. Thaler
Publisher: Yale University Press
Format: Hardback
9780300122237, 0300122233
Behavioural Theory (Behaviourism)


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